Tuesday, September 23, 2008

Lincoln's Labels - Nice Review

I want to thank Michael Aubrecht at The Pinstripe Press Blog for his very kind and enthusiastic review of my first book, Lincoln's Labels: America's Best Known Brands and the Civil War (Edinborough Press, 2008), excerpted below:

"[Lincoln's Labels] is quite possibly, THE most original concept for a Civil War-era history book that I have seen in years...Balancing on the shelves between the military-history and consumer-economics sections of your bookstore, Lincoln’s Labels takes a detailed look at the origins of some of the most recognizable brands in our stores today and how they came about during the nation’s great divide...Lincoln’s Labels also examines the conflict’s affects in turn, on American businesses, and how they were forced to modify the way they operated in order to survive...It is a story of wartime politics, big business, and how ingenuity and perseverance are key to success. The addition of many wonderful illustrations makes this book a complete study that provides an unfamiliar background to some very familiar products."

Michael's positive impressions of the originality of the subject, my emphasis on the important connection between war and business, and the book's content mean a lot to me, indeed. I extend my best wishes to Mike for continued success in his own research and writing, including his new title: Historic Churches of Fredericksburg: Houses of the Holy (The History Press).

1 comment:

Michael Aubrecht said...

It was my pleasure Jim. You wrote a really fresh, insightful, and fun to read book. I am sure it will do very well (with or without my endorsement). Thanks for the plug too!